Haddock, Melanogrammus Aeglefinus can only be found in the North Atlantic and has been caught by Icelandic fishermen for centuries.
It is of the family Gadidae, closely related to the cod. It can be caught the whole year around at the coast line of Iceland.
The fishing stocks are sustainable and the fish is caught on long line.
From the daily catch, the haddock is hand filleted, trimmed and put in brine. It is traditionally smoked over beech chippings that gives a mild, delicate flavour. No chemicals, dips or dyes are used.